Sculati & Partners appointed Vertus Yachts’ new press office
The communication agency Sculati & Partners has accepted a three-year consulting deal to provide media relations services for Vertus Yachts. The revolutionary nautical project was conceived by Fabio and Alfonso Galdi, entrepreneurs with experience developing innovative technologies. Vertus Yachts proposes a line of high-end daycruiser boats with a unique proprietary full-electric propulsion system.
The first model is a 43-footer, expected to launch in autumn 2022. Valerio Rivellini has been entrusted with the design and production process in Italy.
Sculati & Partners will leverage its international experience in the yachting sector to support the new brand both at the strategic level and in the operational activities of media relations and digital PR. Vertus Yachts targets both the American market, for which the first model is destined, and the entire yachting world. The Milan-based agency will also support Vertus Yachts’ participation in the most important boat shows worldwide, the various side events and the main industry awards, in which it has been present for over 15 years.
CEO of Vertus Yachts Fabio Galdi commented, “We have chosen to rely on Sculati & Partners for its solid experience in communication in the nautical world and for its knowledge of national and international media, not only in the sector, but also generalist and lifestyle. We are confident that the agency’s team will help us to communicate the characteristics of our project in the best possible way. We hope that, thanks to this collaboration, our careful market analysis and our innovative entrepreneurial experience, Vertus Yachts can become a new benchmark for the sector.”
Sculati & Partners, founded by Andrea Sculati in 2006, manages traditional media relations, digital PR, web marketing and social media relations. Over time, it has specialized into design and boating, becoming one of the reference agencies within the yachting industry at a global level with an international portfolio of prestigious clients.
Sculati & Partners Caterina Cappiello